M.A. in Strategic Communication

APU’s M.A. in Strategic Communication program prepares effective communicators with the ability to think critically and creatively.

Learn more about the M.A. in Strategic Communication program.

Requirements

Core Courses
COMM 500Strategic Communication Theory and Practice3
COMM 502Writing and Media Content Development3
COMM 503Research Methods3
COMM 504Business and Organizational Fundamentals for Strategic Communication [Proposed]3
COMM 505Ethics in Strategic Communication3
COMM 506Crisis, Risk and Reputation Management [Proposed]3
COMM 590Internship or Practicum [Proposed]3
COMM 596Strategic Communication Capstone Project3
Electives6
Choose two of the following:
Case Studies in Strategic Communication
Multi-Media Branding [Proposed]
Conflict Management and Resolution [Proposed]
Special Topics in Strategic Communication
Total Units30

Program Learning Outcomes

Students who successfully complete this program shall be able to:
  1. Demonstrate mastery of the knowledge, skills, and research appropriate to strategic communication professionals.
  2. Create professional-quality strategic communication materials that meet the needs of a wide variety of diverse communities.
  3. Examine business and organizational fundamentals related to the strategic communication field as well as various for-profit and nonprofit settings.
  4. Produce high-quality multimedia content that demonstrates clarity of writing, mastery of transmedia platforms, and design expertise for a variety of audiences.
  5. Incorporate faith-based decision making, professional ethical standards, and legal foundations in the pursuit of Truth, equity, and fairness in the strategic communication space.