MA in Strategic Communication
Learn more about the MA in Strategic Communication program.
Requirements
| Code | Title | Units |
|---|---|---|
| Core Courses | ||
| COMM 500 | Strategic Communication Theory and Practice | 3 |
| COMM 502 | Writing and Media Content Development | 3 |
| COMM 503 | Research Methods | 3 |
| COMM 504 | Digital Analytics and Consumer Insights | 3 |
| COMM 505 | Ethics in Strategic Communication | 3 |
| COMM 506 | Reputation Management | 3 |
| COMM 590 | Professional Project I | 3 |
| COMM 596 | Professional Project II | 3 |
| Electives | 6 | |
| Choose two of the following: | ||
| Case Studies in Strategic Communication | ||
| Strategic Branding | ||
| Global Strategic Communication | ||
| Special Topics in Strategic Communication | ||
| Total Units | 30 | |
Admission
University graduate admission and program-specific requirements must be met before an application is complete (see Admission to the University). Program-specific application requirements are available online.
International students should contact Graduate and Professional Admissions for application procedures.
Program Learning Outcomes
Students who successfully complete this program shall be able to:- Demonstrate mastery of the knowledge, skills, and research appropriate to strategic communication professionals.
- Create professional-quality strategic communication materials that meet the needs of a wide variety of diverse communities.
- Examine business and organizational fundamentals related to the strategic communication field as well as various for-profit and nonprofit settings.
- Produce high-quality multimedia content that demonstrates clarity of writing, mastery of transmedia platforms, and design expertise for a variety of audiences.
- Incorporate faith-based decision making, professional ethical standards, and legal foundations in the pursuit of Truth, equity, and fairness in the strategic communication space.