BA in Digital Media and Communication (Bachelor’s Completion Program)

Azusa Pacific’s bachelor’s completion program in digital media and communication prepares individuals for the fast-growing field of digital media.

36 units

The professional bachelor’s completion program in digital media and communication prepares graduates for the fastest-growing job sector in Southern California: digital media. Students prepare for positions with PR agencies, online news sites, nonprofits, or social media management, polishing their skills in courses designed to help them publish in online magazines, websites, or client communications. Courses refine interpersonal communication, writing, and digital storytelling skills across many media.

Requirements

Core Requirements
Lower Division12
PRCO 200
Introduction to Mass Communication
PRCO 210
News Writing and Reporting
PRCO 211
Professional Communication
PRCO 230
Small Group Communication
Upper Division18
PRCO 305
Media and Communication Ethics
PRCO 310
Writing 3: Writing for Communication 1
PRCO 335
Leadership Communication
PRCO 420
Entertainment, Religion, and Specialty Writing and Reporting
PRCO 430
Organizational Communication
PRCO 495
Special Topics
Electives6
Select 6 units from the following:
PRCO 330
Writing 3: Public Relations Strategies and Techniques 1
PRCO 340
Journalism Research Methods
PRCO 425
Conflict Management
PRCO 440
Religion and the Media
PRCO 499
Thesis/Project 2
Total Units36
1

Meets the General Education Writing 3 requirement.

2

Meets the General Education Integrative and Applied Learning requirement.

Program Learning Outcomes

Students who successfully complete this program shall be able to:
  1. Create digital content to clearly express ideas in oral, written and visual forms across multiple media.
    2.
  2. Express fluency in personal presentations incorporating multi-media: images, video, audio and charts in group settings.
    3.
  3. Skillfully integrate text, audio, video, graphics in a communication or story across platforms such as YouTube, Instagram, Twitter, Snapchat, Facebook or other web platforms.
    4.
  4. Demonstrate written fluency and narrative development in creative mastery of storytelling skill sets across mediums: digital and print publications, video, audio and social media.
    5.
  5. Articulate legal, ethical biblical principles impacting digital media professionals and the fields and industries they serve.
    6.
  6. Explain the relationship between the forms of media in a digital media ecosystem and the implications of content analytics.
    7.
  7. Ethically apply interpersonal and negotiation skills to arrive at solutions and resolutions in small work group settings.