MA in Strategic Communication

APU’s M.A. in Strategic Communication program prepares effective communicators with the ability to think critically and creatively.

Learn more about the MA in Strategic Communication program.


Core Courses
COMM 500Strategic Communication Theory and Practice3
COMM 502Writing and Media Content Development3
COMM 503Research Methods3
COMM 504Digital Analytics and Consumer Insights3
COMM 505Ethics in Strategic Communication3
COMM 506Reputation Management3
COMM 590Professional Project I3
COMM 596Professional Project II3
Choose two of the following:
Case Studies in Strategic Communication
Strategic Branding
Global Strategic Communication
Special Topics in Strategic Communication
Total Units30


University graduate admission and program-specific requirements must be met before an application is complete (see Admission to the University). Program-specific application requirements are available online.

International students should contact Graduate and Professional Admissions for application procedures.

Program Learning Outcomes

Students who successfully complete this program shall be able to:
  1. Demonstrate mastery of the knowledge, skills, and research appropriate to strategic communication professionals.
  2. Create professional-quality strategic communication materials that meet the needs of a wide variety of diverse communities.
  3. Examine business and organizational fundamentals related to the strategic communication field as well as various for-profit and nonprofit settings.
  4. Produce high-quality multimedia content that demonstrates clarity of writing, mastery of transmedia platforms, and design expertise for a variety of audiences.
  5. Incorporate faith-based decision making, professional ethical standards, and legal foundations in the pursuit of Truth, equity, and fairness in the strategic communication space.