Minor in Public Relations

24 units
Requirements
Code | Title | Units |
---|---|---|
Core Requirements | ||
PUBR 215 | Public Relations and Social Media | 3 |
PUBR 250 | Introduction to Public Relations | 3 |
COMM 200 | Introduction to Mass Communication | 3 |
PUBR 330 | Writing 3: Public Relations Writing for Campaigns 1 | 3 |
PUBR 400 | Public Relations Management and Ethics | 3 |
Electives | ||
Select 9 units from the following: | 9 | |
Visual Design and Branding | ||
Journalism Research Methods | ||
Conflict Management | ||
Communication Internship 2 | ||
Public Relations Agency | ||
Digital Storytelling | ||
Reputation Management | ||
Public Relations, Non-profits and Social Causes | ||
Public Relations and Entertainment | ||
Public Relations International Experience | ||
Special Topics in Public Relations: Crisis Communication | ||
Public Relations Capstone | ||
Total Units | 24 |
- 1
Meets the General Education Writing 3 requirement.
- 2
Meets the General Education Integrative and Applied Learning requirement.
Program Learning Outcomes
Students who successfully complete this program shall be able to:- Identify major theories and development of the field of public relations.
- Understand how public relations techniques create relationships between organizations and their different publics.
- Apply Christian ethical principles to the practice of public relations.
- Select public relations strategies and techniques to solve communication problems.
- Utilize quantitative and qualitative tools to produce research in the field of public relations.
- Create professional public relations campaigns.
- Build a personal portfolio of public relations artifacts.