BA in Communication Management

Students in the communication studies major learn about various types of individual and group communication.

48 units

The communication management major is an interdisciplinary, “next-level” degree program that trains students for promotion, management, and leadership. This degree program equips graduates with many skills needed for promotion and leadership in a variety of fields, such as business, health care, government, hospitality, and more. Communication management graduates are equipped in foundational theory and with expertise in conflict management, small-group decision-making and facilitation, understanding organizational cultures and functioning, relational communication, persuasion and social influence, intercultural communication, and much more.

Career Opportunities

To prepare for career opportunities, students are required to complete a 3-unit communication internship prior to graduation. Communication management graduates often work as:

  • Managers and organizational leaders
  • Communication training and development specialists
  • Strategic communication (including social media) specialists
  • Human resource officers
  • Corporate or personal event planners
  • Customer relations managers
  • Sales representatives
  • Higher education administrators
  • Student development professionals
  • Ministry leaders in churches or nonprofits
  • Marriage and family counselors
  • Entrepreneurs

Requirements

 

To graduate, communication management majors must maintain a cumulative grade-point average of 2.0 or higher in their major coursework.

Lower-Division Core Requirements
COMM 111Public Communication 13
COMM 201Introduction to Communication Studies3
COMM 211Professional Communication3
COMM 225Communication and Relationships3
COMM 230Small Group Communication3
COMM 260Intercultural Communication 23
Upper-Division Core Requirements
COMM 300Research Methods in Communication3
COMM 305Writing 3: Writing for Communication 33
COMM 335Leadership Communication3
COMM 420Conflict Management3
COMM 430Organizational Communication3
COMM 440Persuasion and Attitude Change3
COMM 490Communication Internship 4, 53
or PADM 399 Public Administration Practicum
COMM 496Communication Capstone: Ethics and Communication3
Electives
Choose 6 units from the following:6
COMM 315
Intercollegiate Forensics
COMM 345
Nonverbal Communication
COMM 350
Rhetoric and Political Influence
COMM 435
Family Communication
COMM 495
Special Topics
COMM 498
Directed Research
PADM 375
Program Implementation and Evaluation 4
Total Units48
1

Meets the General Education Oral Communication requirement. 

2

Meets the General Education Intercultural Competence requirement.

3

Meets the General Education Writing 3 requirement. 

4

COMM 490 and PADM 375 meet the General Education Integrative and Applied Learning requirement.

5

PADM 399 counts for 3 units of COMM 490 and 3 units of nonmajor elective credit. PADM 399 also meets the General Education Civic Knowledge and Engagement requirement.

Program Learning Outcomes

Students who successfully complete this program shall be able to:
  1. Explain how communication creates, sustains, manages, and changes persons, groups, organizations, and society, and use that knowledge in an ethical manner.
    2.
  2. Articulate how the Christian faith and one’s worldview can inform the study, evaluation, and practice of communication.
    3.
  3. Identify one’s own communication tendencies, strengths, and weaknesses.
    4.
  4. Express ideas clearly and accurately through oral and written communication using various media in academic and practitioner contexts.
    5.
  5. Utilize quantitative and qualitative research tools to explore communication worlds.
    6.
  6. Apply communication theories and ethics to various communicative situations.
    7.
  7. Identify a vocational direction where one’s communication skills can be utilized to make a positive difference.