Public Relations Major
The public relations major is an innovative program that offers in-depth study of the field and emphasizes on hands-on experience. Students create their own professional portfolio, gain experience working in APU’s student PR agency, develop global PR skills through international study away trips, and become specialists in nonprofit, entertainment, or sports PR.
Program Learning Goals
Students who successfully complete the public relations major shall be able to, in a variety of settings:
- Identify major theories and development of the field of public relations.
- Understand how public relations techniques create relationships between organizations and their different publics.
- Apply Christian ethical principles to the practice of public relations.
- Select public relations strategies and techniques to solve communication problems.
- Utilize quantitative and qualitative tools to produce research in the field of public relations.
- Create professional public relations campaigns.
- Build a personal portfolio of public relations artifacts.
To prepare for career opportunities, students are required to complete a 3-unit communication internship prior to graduation. In addition, students can enroll in PUBR 325 Public Relations Agency and study away in the summer through PUBR 450 Public Relations International Experience. Public relations graduates often work as:
- Public relations managers
- Media relations specialists
- Public relations and public affairs staff
- Strategic communication specialists
- Public relations writers
- Public relations account coordinators
- Social media specialists
- Event planners
- Digital communication specialists
- Online marketing specialists
- Political communication specialists
|Lower Division Core|
|COMM 111||Public Communication 1||3|
|PUBR 250||Introduction to Public Relations||3|
|COMM 200||Introduction to Mass Communication||3|
|COMM 211||Professional Communication||3|
|MKTG 260||Principles of Marketing||3|
|JOUR 230||Digital News Gathering||3|
|Upper Division Core|
|PUBR 300||Public Relations Management||3|
|PUBR 315||Public Relations and Social Media||3|
|PUBR 330||Public Relations Campaigns 2||3|
|JOUR 305||Media Law and Ethics||3|
|JOUR 315||Multimedia Publishing and Design||3|
|JOUR 335||Journalism Research Methods||3|
|COMM 490||Communication Internship 3||3|
|PUBR 496||Public Relations Capstone||3|
|Select 9 units from the following:||9|
|At least 6 units must be from PR courses|
|Public Relations Agency|
|Public Relations, Non-profits and Social Causes + Lab|
|Public Relations and Entertainment + Lab|
|Public Relations International Experience|
|Special Topics in Public Relations: Crisis Communication|
|Sports Communication and Public Relations|
|Persuasion and Attitude Change|
Meets the General Education Oral Communication requirement.
Meets the General Education Writing 3 requirement.
Meets the General Education Integrative and Applied Learning requirement.