Public Relations Major

51 units

Overview

The public relations major is an innovative program that offers in-depth study of the field and emphasizes on hands-on experience. Students create their own professional portfolio, gain experience working in APUs student PR agency, develop global PR skills through international study away trips, and become specialists in nonprofit, entertainment, or sports PR.

Program Learning Goals

Students who successfully complete the public relations major shall be able to, in a variety of settings:

  1. Identify major theories and development of the field of public relations.
  2. Understand how public relations techniques create relationships between organizations and their different publics.
  3. Apply Christian ethical principles to the practice of public relations.
  4. Select public relations strategies and techniques to solve communication problems.
  5. Utilize quantitative and qualitative tools to produce research in the field of public relations.    
  6. Create professional public relations campaigns.     
  7. Build a personal portfolio of public relations artifacts.

Career Opportunities

To prepare for career opportunities, students are required to complete a 3-unit communication internship prior to graduation. In addition, students can enroll in PUBR 325 Public Relations Agency and study away in the summer through PUBR 450 Public Relations International Experience. Public relations graduates often work as:

  • Public relations managers
  • Media relations specialists
  • Public relations and public affairs staff
  • Strategic communication specialists
  • Public relations writers
  • Public relations account coordinators
  • Social media specialists
  • Event planners
  • Digital communication specialists
  • Online marketing specialists
  • Political communication specialists

Requirements

Lower Division Core
COMM 111Public Communication 13
PUBR 250Introduction to Public Relations3
COMM 200Introduction to Mass Communication3
COMM 211Professional Communication3
MKTG 260Principles of Marketing3
JOUR 230Digital News Gathering3
Upper Division Core
PUBR 300Public Relations Management3
PUBR 315Public Relations and Social Media3
PUBR 330Public Relations Campaigns 23
JOUR 305Media Law and Ethics3
JOUR 315Multimedia Publishing and Design3
JOUR 335Journalism Research Methods3
COMM 490Communication Internship 33
PUBR 496Public Relations Capstone3
Electives
Select 9 units from the following:9
At least 6 units must be from PR courses
Public Relations Agency
Public Relations, Non-profits and Social Causes + Lab
Public Relations and Entertainment + Lab
Public Relations International Experience
Special Topics in Public Relations: Crisis Communication
Sports Communication and Public Relations
Small-Group Communication
Rhetorical Theory
Leadership Communication
Conflict Management
Organizational Communication
Persuasion and Attitude Change
Total Units51
1

Meets the General Education Oral Communication requirement. 

2

Meets the General Education Writing 3 requirement.

3

Meets the General Education Integrative and Applied Learning requirement.