Minor in Marketing

APU’s marketing minor gives students a strong general business foundation followed by preparation for effective, customer-oriented communication.

21 units

Requirements 

No more than three courses in the student’s major may count toward this minor.

MKTG 260Principles of Marketing3
MKTG 361Integrated Marketing Communications3
MKTG 362Consumer Behavior3
MKTG 363Marketing Research3
MKTG 466Digital Marketing3
Select two of the following:6
Marketing Internship
Sales and Sales Management
Retail Management
Global Marketing Management
Strategic Marketing Management
Total Units21

Program Learning Outcomes

Students who successfully complete this program shall be able to:
  1. Competent Business Knowledge: Demonstrate knowledge in multiple business disciplines, including management, finance, marketing, accounting and economics.
  2. Critical Thinking: Identify and solve business problems using analytical and critical thinking skills.
  3. Christian Business Ethics: Demonstrate the ability to evaluate business decisions based on a Christian perspective.
  4. Written Communication: Convey ideas clearly through professional written communication.
  5. Oral Communication: Express ideas effectively through professional oral presentations.
  6. Collaborative Teamwork: Demonstrate the ability to function as an effective business team member.
  7. Comprehensive Global Awareness: Identify cultural, economic and political aspects of business in a global environment.
  8. Discipline Knowledge: Demonstrate knowledge of marketing concepts.
  9. Discipline Problem Solving/Strategy: Solve core marketing problems, or analyze marketing situations and provide strategy for effectiveness.