B.S. in Marketing

APU’s marketing major gives students a strong general business foundation followed by preparation for effective, customer-oriented communication.

The marketing major provides students with a strong business foundation and solid skills in the functional areas of marketing. Further, coursework in digital and social media marketing equips students with the skills to take advantage of current trends in marketing. The program emphasizes academic preparation, as well as skill-building practice with the integration of class projects and marketing case studies. Many students are able to secure internships during their time at APU to give them work experience and build their résumés.

Career Opportunities

Career paths open to marketing majors include marketing coordinator/specialist, marketing project manager, account coordinator/executive manager, product/brand manager, digital marketing specialist/manager, social media marketing manager, creative assistant, web content writer/manager, sales representative/manager, marketing researcher/analyst, marketing manager, advertising and promotion manager, media planner/buyer, retail marketer, marketing analytics specialist, and marketing communications coordinator. Income potential and personal fulfillment are high. Marketing professionals who excel can become top executives.


The marketing major comprises 64-66 units. Students must achieve an average GPA of 2.5 or higher in their major courses (this includes the Business Core).

Business Core Courses
ACCT 120Principles of Accounting I4
ACCT 121Principles of Accounting II3
MATH 130Introduction to Statistics 13
MGMT 210Principles of Management3
BUSI 240Introduction to Information Systems3
ECON 250Principles of Macroeconomics 23
ECON 251Principles of Microeconomics3
MKTG 260Principles of Marketing3
BUSI 296Business Law3
FIN 320Principles of Corporate Finance3
BUSI 370International Business 33
MGMT 448Organizational and Administrative Behavior 43
MGMT 450Strategic Management 53
Select one of the following:3-5
Quantitative Analysis for Management
Applied Calculus I
Calculus I
Marketing Courses
MKTG 361Integrated Marketing Communications3
MKTG 362Consumer Behavior3
MKTG 363Marketing Research3
MKTG 465Strategic Marketing Management3
MKTG 466Digital Marketing3
Select one of the following:3
Marketing Internship
Business Internship
Select one of the following:3
Retail Management F
Sales and Sales Management S
Global Marketing Management
Total Units64-66
F Offered in Fall only
S Offered in Spring only
F/S Offered in both Fall and Spring terms
EF Offered in Fall in even years
ES Offered in Spring in even years
OF Offered in Fall in odd years
OS Offered in Spring in odd years

Program Learning Outcomes

Students who successfully complete this program shall be able to:
  1. Competent Business Knowledge: Demonstrate knowledge in multiple business disciplines, including management, finance, marketing, accounting and economics.
  2. Critical Thinking: Identify and solve business problems using analytical and critical thinking skills.
  3. Christian Business Ethics: Demonstrate the ability to evaluate business decisions based on a Christian perspective.
  4. Written Communication: Convey ideas clearly through professional written communication.
  5. Oral Communication: Express ideas effectively through professional oral presentations.
  6. Collaborative Teamwork: Demonstrate the ability to function as an effective business team member.
  7. Comprehensive Global Awareness: Identify cultural, economic and political aspects of business in a global environment.
  8. Discipline Knowledge: Demonstrate knowledge of marketing concepts.
  9. Discipline Problem Solving/Strategy: Solve core marketing problems, or analyze marketing situations and provide strategy for effectiveness.