B.S. in Marketing
The marketing major provides students with a strong business foundation and solid skills in the functional areas of marketing. Further, coursework in digital and social media marketing equips students with the skills to take advantage of current trends in marketing. The program emphasizes academic preparation, as well as skill-building practice with the integration of class projects and marketing case studies. Many students are able to secure internships during their time at APU to give them work experience and build their résumés.
Career paths open to marketing majors include marketing coordinator/specialist, marketing project manager, account coordinator/executive manager, product/brand manager, digital marketing specialist/manager, social media marketing manager, creative assistant, web content writer/manager, sales representative/manager, marketing researcher/analyst, marketing manager, advertising and promotion manager, media planner/buyer, retail marketer, marketing analytics specialist, and marketing communications coordinator. Income potential and personal fulfillment are high. Marketing professionals who excel can become top executives.
The marketing major comprises 64-66 units. Students must achieve an average GPA of 2.5 or higher in their major courses (this includes the Business Core).
|Business Core Courses|
|ACCT 120||Principles of Accounting I||4|
|ACCT 121||Principles of Accounting II||3|
|MATH 130||Introduction to Statistics 1||3|
|MGMT 210||Principles of Management||3|
|BUSI 240||Introduction to Information Systems||3|
|ECON 250||Principles of Macroeconomics 2||3|
|ECON 251||Principles of Microeconomics||3|
|MKTG 260||Principles of Marketing||3|
|BUSI 296||Business Law||3|
|FIN 320||Principles of Corporate Finance||3|
|BUSI 370||International Business 3||3|
|MGMT 448||Organizational and Administrative Behavior 4||3|
|MGMT 450||Strategic Management 5||3|
|Select one of the following:||3-5|
|Quantitative Analysis for Management|
|Applied Calculus I|
|MKTG 361||Integrated Marketing Communications||3|
|MKTG 362||Consumer Behavior||3|
|MKTG 363||Marketing Research||3|
|MKTG 465||Strategic Marketing Management||3|
|MKTG 466||Digital Marketing||3|
|Select one of the following:||3|
|Select one of the following:||3|
|Retail Management F|
|Sales and Sales Management S|
|Global Marketing Management|
Meets the General Education Quantitative Literacy requirement.
Meets the General Education Social Sciences requirement.
Meets the General Education Intercultural Competence requirement.
Meets the General Education Civic Knowledge and Engagement requirement.
Meets the General Education Integrative and Applied Learning requirement.
|F||Offered in Fall only|
|S||Offered in Spring only|
|F/S||Offered in both Fall and Spring terms|
|EF||Offered in Fall in even years|
|ES||Offered in Spring in even years|
|OF||Offered in Fall in odd years|
|OS||Offered in Spring in odd years|
Program Learning OutcomesStudents who successfully complete this program shall be able to:
- Competent Business Knowledge: Demonstrate knowledge in multiple business disciplines, including management, finance, marketing, accounting and economics.
- Critical Thinking: Identify and solve business problems using analytical and critical thinking skills.
- Christian Business Ethics: Demonstrate the ability to evaluate business decisions based on a Christian perspective.
- Written Communication: Convey ideas clearly through professional written communication.
- Oral Communication: Express ideas effectively through professional oral presentations.
- Collaborative Teamwork: Demonstrate the ability to function as an effective business team member.
- Comprehensive Global Awareness: Identify cultural, economic and political aspects of business in a global environment.
- Discipline Knowledge: Demonstrate knowledge of marketing concepts.
- Discipline Problem Solving/Strategy: Solve core marketing problems, or analyze marketing situations and provide strategy for effectiveness.