B.S. in Entrepreneurship

APU’s entrepreneurship major equips students in the basic principles of entrepreneurship and innovation, preparing them for the 21st-century business world.

The entrepreneurship major focuses on the creation of social and economic value and is designed to prepare students for the intricacies of planning, launching, and leading a new business, with a focus on creativity and innovation, new venture planning, entrepreneurial finance, and managing and growing a new business. Entrepreneurship students learn how to shape entrepreneurial opportunities and assess financial and market feasibility. The entrepreneurship major includes working in teams, constructing business models, communicating with partners and customers, and assessing feasibility while launching a new venture or initiative. Entrepreneurship majors apply their knowledge and skills in academic and real-world settings.

Career Opportunities

The skills and competencies gained in this program are vital for the success of any business or organization, including early-stage startups, corporations, family businesses, nonprofits, franchises, and other settings. Graduates can start new businesses, buy existing ventures, or go into entrepreneurial positions in profit or not-for-profit ventures. Other career options include intrapreneurship (innovation in large organizations), venture capital, and social entrepreneurship.


The entrepreneurship major comprises 61 units. Students must achieve an average GPA of 2.5 or higher in their major courses (this includes the Business Core).

Business Core Courses
ACCT 120Principles of Accounting I4
ACCT 121Principles of Accounting II3
MATH 130Introduction to Statistics 13
MGMT 210Principles of Management3
BUSI 240Introduction to Information Systems3
ECON 250Principles of Macroeconomics 23
ECON 251Principles of Microeconomics3
MKTG 260Principles of Marketing3
BUSI 296Business Law3
FIN 320Principles of Corporate Finance3
BUSI 370International Business 33
MGMT 448Organizational and Administrative Behavior 43
MGMT 450Strategic Management 53
Select one of the following:3
Quantitative Analysis for Management
Applied Calculus I
Calculus I
Entrepreneurship Courses
BUSI 110Business and Entrepreneurship3
ENTR 312Creativity and Innovation3
MKTG 466Digital Marketing3
BUSI 313Negotiation Strategies and Skills3
ENTR 315Social Entrepreneurship3
Additional Competencies
MGMT 350Business Management Internship3
Total Units61

Program Learning Outcomes

Students who successfully complete this program shall be able to:
  1. Competent Business Knowledge: Demonstrate knowledge in multiple business disciplines, including management, finance, marketing, accounting and economics.
  2. Critical Thinking: Identify and solve business problems using analytical and critical thinking skills.
  3. Christian Business Ethics: Demonstrate the ability to evaluate business decisions based on a Christian perspective.
  4. Written Communication: Students will be able to convey ideas clearly through professional written communication.
  5. Oral Communication: Express ideas effectively through professional oral presentations.
  6. Collaborative Teamwork: Demonstrate the ability to function as an effective business team member.
  7. Comprehensive Global Awareness: Identify cultural, economic and political aspects of business in a global environment.
  8. Discipline Knowledge: Demonstrate knowledge of entrepreneurship concepts.
  9. Discipline Problem Solving/Strategy: Solve core entrepreneurship problems, or analyze entrepreneurship situations and provide strategy for effectiveness.